Email Segmentation & List Management

Customize Your Campaigns for Specific Groups.

With EmailZo, you can easily single out certain types of subscribers and deliver custom-tailored messages to each group. Our tools make it easy. Segment lists by user location, previous actions, purchases – or virtually any other variable. By doing so, you'll deliver more relevant emails which lead to higher response levels.

Provide Several Subscription Options

Why stop at one mailing when you could offer your subscribers several methods of communication? Our tools let you create multiple newsletters for your users to choose from. Providing more options can lower your total unsubscribe rates, because users select only the mailings they want. And by offering different types of subscriptions, you can segment your lists based on these initial interest levels.

Create as Many Lists as You Need

EmailZo's list management tools let you segment your data any way you want. You can separate online subscribers from those who registered offlines. Divide current customers from those who haven't made a purchase in 2 years. Segment active users from inactives. The options are endless. By creating several lists, you can run tests, optimize campaigns and increase relevancy for each subscriber.

Target by Behavior

Our advanced behavioral filters also let you target users by specific actions. On a most basic level, you can target those who open certain emails (or don't open), those who click on links, fill out landing pages and so on. But also, you can segment even further by more complex actions, such as: the types of links that were clicked, products that were purchased, and more.

Combine this behavioral targeting with our other segmentation tools and you can be sure that your email campaigns are optimized for maximum response.